Case Study //
Website Design for Tulua Health
Displeased with their "starter site," Tulua Health commissioned me for a clean, modern website design.
Summary
The original Tulua Health website was extremely simple, lacking the coordinated branding you hope to see with a business's website. My approach to this website design was to give it a soothing, calming, reassuring vibe. I also aimed to more clearly highlight some of Tulua's unique offerings, including an on-site Executive Chef that clients can't stop raving about.
Objectives
Youthful without being juvenile
Chic, stylish, but approachable
Balance SEO with user experience
Highlight SoCal elements
About Tulua Health
Tulua Health is a mental health and substance abuse treatment provider in Santa Monica, California.
New Logo & Branding
In addition to the website, I worked with the Tulua team to help take their branding to an entirely new level.
It provided a great palette to play in throughout the website design process.
Want to learn more about the creation of Tulua Health's new brand identity?
Toolkit Breakdown
Conceptualization
Prototyping
Visualization
Content MGMT
Miro
Figma
Photoshop, Illustrator
WordPress, Brizy Builder, ACF
Behind the Design
Building the Sitemap
Build the new site's sitemap is always among my first steps as it's crucial for gauging timelines, estimating timelines, and planning.
Behind the Design
Intuitive Navigation
One of the unique challenges with the Tulua Health website redesign and rebuild was balance the need for maximum search visibility and the brand image.
Behind the Design
Mood Board
