Systems-Focused Brand Builder, UI/UX Designer & Storyteller

Blending creativity with data-driven strategy and a dash of consumer psychology to craft compelling experiences.

Dane O'Leary professional headshot | Dane O'Leary Media
About Me
I’m a human-centered designer who combines systems thinking with creativity to craft intuitive, impactful digital experiences. With a background in design and science, and a knack for storytelling, I approach design as both a problem-solving tool and a way to create emotionally resonant connections. Whether leading a team or designing a recovery app that empowers users, my focus is on blending empathy, innovation, and strategy.

Featured Projects

BeWell/Never Alone Recovery mobile app | Dane O'Leary Media

Never Alone Recovery app
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Digital Muse Creative brand design | Dane O'Leary Media

Digital Muse Creative Brand Identity
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Narcan Social Media Campaign | Dane O'Leary Media

Narcan Social Media Campaign
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Hub & Account Management UI for PennyBois Members | Dane O'Leary Media

PennyBois Hub & Dashboard UI
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Articles + Columns

On occasion, I’ve been known to offer practical tips, break down industry trends, and elaborate on my personal experiences of being a designer in the marketing industry.

Stop Wasting 62% of Your Workday—Here’s How to ‘Hack’ Your Workflow

Creating a system tailored to your work style sets the stage for some of your most inspired work.

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3 Emotional branding Missteps That Alienate Audiences & How to Avoid Them

It’s all fun and games until you’re getting a visit from CPS — here’s how to ensure that your emotional branding turns them on instead of putting them off.

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Hustle Culture Can Be Toxic—Use These Strategies for a Healthier, Happier Hustle

Marketers are encouraged, even rewarded, for overextending themselves, but here’s how you can keep the pace without grinding yourself to dust.

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Testimonials
What Clients & Colleagues Say
"Dane drives the creative process with impactful solutions and unique strategies, and has a vision for details while hitting key deadlines and managing multiple projects at once."
Nick Phillips
LG Electronics
"He stays one step ahead and seems to know what is needed before the company even realizes it. You can feel how passionate he is about his work and he takes it seriously."
Jacki Peterson
Alan + Company
"Dane is creative, dependable, and easy to work with. In addition to coming up with his own ideas, he takes direction well and can run with any suggestions we send him.

Highly recommended!"
David Condos
NPR
"Dane and I have worked together on a number of projects and I have only good things to say about him. His research is thorough and he powers through many iterations of content with me—even when [stakeholder changes require] more time than I hired him for."
Andy Bowen
TheGritGroup
"Dane's professional attitude and strong communication skills make working with him a breeze and a pleasure. I would recommend Dane to any team looking for a motivated, intelligent creator."
Devon Rhodes
Fleet Readiness Center
"Dane was an excellent addition to our team with insightful pitches and intelligent ideas. Our company's success was contingent upon creators like Dane. I would highly recommend him to any team."
Anna McKenzie
Creative Demand, LLC