Curriculum Vitae //

Dane O'Leary, MS, PMPc

Dane O'Leary, Designer

Dane is a results-driven Creative Director with 15+ years of success developing and implementing innovative strategies/concepts to optimize creative functions in support of clients’ brand standards and goals. Spearheading creative thought leadership, media creation, and pipeline optimization for industry leaders like Alan & Company, Virtus Media, and Stodzy Internet Marketing, he is known for maintaining brand messaging and enforcing brand guidelines while providing strategic focus on utilizing key assets to drive business objectives.

Dane is incredibly passionate about identifying and recommending new approaches to improve creative production by leveraging design and industry trends and best practices. With a strong focus on continuous improvements, he is highly skilled at collaborating with cross-functional teams to develop brand creative for paid advertising initiatives. He is also a motivational, supportive leader with experience building and guiding high-performing teams of 12 in executing branded media strategies for 7 distinct brands.

In his free time, Dane enjoys traveling; studying physics and cosmology; following the entertainment and gaming industries, and advocating for mental health. He also actively participates in relationship-building and professional development as a Member of AIGA (American Institute of Graphic Arts).





Creative Director
Alan & Company
11/2020 to Present
  • Promoted to positions of increasing authority and responsibility due to exemplary performance and strong management abilities. 
  • Provided strategic direction and leadership to drive the on-time delivery of high-quality media and integrated solutions across a portfolio of 7 brands.
  • Translated company goals and marketing objectives into compelling visual narratives and brand messages to drive brand awareness
  • Conceptualized and implemented a user-focused approach to branded media production, increasing brand recognition 20-40% across client accounts.
  • Established market positioning and developed launch campaigns for brands and products, including the new inspirational lifestyle brand SoberThreads. 
  • Oversaw extensive rebranding and website redesign projects for Tulua Health, which decreased bounce rate on the client’s website by 77%.
Associate Creative Director
Alan & Company
6/2019 to 11/2020
  • Built the creative department from scratch, growing a tiny team with no formal processes/pipelines into a scalable, high-performing, innovation-driven unit.
  • Offered top-level support, coaching, and direction to a cross-functional creative team of 12 members while monitoring for maximized productivity and efficiency.
  • Served as a liaison with clients to gain a deeper understanding of branding and marketing goals, translating key insights into actionable creative strategies and directives.
  • Streamlined content and media production pipelines, optimizing project turnaround times and boosting ROI.
Senior Brand Strategist
Alan & Company
2/2019 to 6/2019
  • Oversaw a comprehensive rebranding and redesign initiative, encompassing a new logo, website, graphics, and additional collateral materials that saw a 6x increase in social media engagement
  • Executed a targeted marketing strategy centered on educational and informative content, achieving a 1.7x increase in organic visibility over 5 months.
  • Developed strategic brand and style guidelines to ensure consistency and scalability in media production.
Chief Creative Officer
Dane O'Leary Media
11/2011 to Present
  • Established and launched a freelance design business to provide wraparound graphic and web design, content development, and marketing services for clients from diverse industries.
  • Designed branding for Digital Muse Creative, which is in contention for the 2024 Association of Illustrators (AOI) Awards and the 2024 Applied Arts Awards.
  • Utilized industry-leading design, prototyping, and project management tools to deliver compelling branded media and experiences for key clients.
UX Designer
Virtus Media
1/2021 to 5/2022
  • Leveraged UX design best practices, incorporating insight from product and user testing to refine digital products developed using React.js, Vue.js, and Nuxt.js frameworks.
  • Assisted with product and user research, refining methodologies, and enhancing design-to-development handoffs.
  • Designed compelling decks, proposals, and presentations for high-profile B2B clients, stakeholders, and partners.
Content Writer
Content Harmony
1/2019 to 2/2020
  • Crafted technical and highly-researched articles covering WordPress, eCommerce, web development, and business software solutions, delivering all projects ahead of strict deadlines
  • Applied the latest SEO techniques and best practices to enhance content visibility, drive organic traffic growth, and effectively engage target audiences.
  • Partnered with content strategists, designers, and the marketing team to brainstorm, plan, and schedule content based one evolving company goals and audience needs.

Knowledge Areas


Graphic Design

Presentation & Proposal Design

Visual Communication

Art Direction

Agile & Waterfall Methodologies

Visual Design

Digital Marketing strategy

Product Design

Content Modeling

Front-End Development

Motion Graphics

Data Visualization

Performance Marketing

Product Research/Development



Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe XD
Adobe InDesign

Web Dev

Brizy Builder





Project Mgmt



Google Analytics, GTM
Constant Contact


Bachelor of Arts, Graphic Design & Psychology

Shepherd University

Master of Science, Anthropology

University of Mississippi


Google UX Design Certificate
Hubspot Inbound Marketing Cerification

Insights + Assessments

Learn About My Approach

The Enneagram personality types, Myers-Briggs assessment, and CliftonStrengths test are tools with which to gain a better understanding of my strengths as well as my general outlook and approach to professional projects.

Enneagram personality types
The Myers-Briggs Company logo
Dane O'Leary Media