About //

Curriculum Vitae

Welcome to the intersection of creativity and strategy.

Dane O'Leary, Designer

Current

Creative Director

Alan + Company

Previous

Associate Creative Director

Alan + Company

Profile

I sculpt brands, create aesthetic languages, and translate company objectives into digital experiences.

As a professional, I pride myself on being someone whose artistry frequently extends beyond the boundaries of my digital canvas into more technical areas of branding and marketing, whose commitment to precision and accuracy is likewise infused into the artistic process at every opportunity.

In addition to the development of creative assets, I've participated in large-scale web development projects, contributing wireframes, concept design, and prototype mock-ups, among other functions. The development process offered me a new lens through which to optimize creative pipelines.

If you'd like to discuss some of the ways my unique blend of skills and talents could help your business, then I hope to hear from you soon.

Professional Experience

Contract

Part-Time

Full-Time

Creative Director

Alan + Company

Nov 2020 - Present

Led the conceptualization and creation of all branded and/or visual media assets for a portfolio of seven brands across four accounts.

Designed proposals, pitch decks, and other presentations to outline products/programs, secure clients, and other external/internal functions.

Liaised between the creative team and stakeholders, turning feedback into action items to ensure adherence to project objectives.

Associate Creative Director

Alan + Company

June 2019 - Nov 2020

Worked with clients to gain a better understanding of their branding and marketing goals, translating them into actionable objectives and creative strategies.

Assisted with creating pitches and presentations to showcase projects, clients, or the agency.

Provided strategic guidance, direction, and coaching to designers, copywriters, and developers.

Senior Brand Strategist

Alan + Company

Feb 2019 - Jun 2019

Built content and visual media strategies to facilitate positive brand interactions and increased visibility in the mental health sector.

Monitored KPIs to make data-informed campaign optimizations and facilitate a 45-percent increase in conversion in less than 2 months.

Used visual communication and storytelling to engage the audience and create a stronger online presence.

UX Designer

Virtus Media

JAN 2021 - May 2022

Worked alongside CTO and development team as UX generalist on the visual design of digital products and experiences.

Assisted with product and user research, refining methodologies, and enhancing design-to-development handoffs.

Created wireframes, prototypes, mockups, and managed final designs for React-based products using Adobe XD, Figma, Sketch, and Frame.io in addition to coding languages.

Content Writer

Content Harmony

JAN 2019 - FEB 2020

Crafted compelling and insightful articles, shedding light on topics like WordPress, eCommerce, web development, and business software solutions.

Applied the latest SEO techniques and best practices to enhance article visibility, drive organic traffic, and engage target audiences effectively.

Coordinated with graphic designers to integrate relevant visuals, infographics, or interactive media to enhance content appeal.

Technical Writer

Lunar

JAN 2019 - Jul 2019

Crafted comprehensive technical documentation, user-friendly how-to guides, and insightful tutorials tailored for diverse SaaS offerings.

Strategically optimized content, ensuring resonance with both B2B professionals and B2C users for enhanced user engagement.

Collaborated with the marketing team to craft compelling copy for landing pages and newsletters, driving brand consistency and user conversions.

Digital Content Strategist

Stodzy Marketing

Apr 2015 - Jun 2019

Promoted a positive brand image with consistent messaging across all digital media, including graphics, blog posts, landing pages, and email.

Instrumental in increasing viewership from 5,000 to 60,000 unique monthly views over 18 months.

Conducted regular content audits and competitor analyses to identify gaps in subject coverage and opportunities for content optimization.

Tools

Knowledge Areas

Branding

Graphic Design

Presentation & Proposal Design

Visual Communication

Visual Design

Agile & Waterfall Methodologies

Digital Marketing strategy

Art Direction

Product Design

Content Modeling

Front-End Development

Motion Graphics

Data Visualization

Performance Marketing

Product Research/Development

Insights + Assessments

Learn About My Approach

The Enneagram personality types, Myers-Briggs assessment, and CliftonStrengths test are tools with which to gain a better understanding of my strengths as well as my general outlook and approach to professional projects.

Enneagram personality types
The Myers-Briggs Company logo

Education

Bachelor of Arts

Shepherd University

MAJOR

Graphic Design

MINOR

Behavioral Psychology

Master of Science

University of Mississippi

MAJOR

Archaeology

CONC.

Evolutionary Biology

Accreditations

Google UX Design Certificate
Hubspot Inbound Marketing Cerification
Project Management Professional certification

In Progress

Ready to Connect?

Send a Message Now

If you're convinced I have the expertise to bring your vision to life, then let's create something exceptional together.

Dane O'Leary Media