The design process for the graffiti-style logo began with an in-depth consultation with the client, who wanted something youthful and maybe even a little edgy for their new line of clothing featuring inspirational designs. As such, the assignment was to create a design that would look good on t-shirts and various other products, ensuring a wide appeal to their target audience.
With an understanding of the client’s vision, I started researching and gathering inspiration from different graffiti and street art styles. This helped me develop a solid foundation for the logo’s design direction.
Next, I created a series of thumbnails to explore possible concepts, including experimenting with typography and graphic elements in order to embody the youthful energy that the client was looking for. It actually became somewhat difficult to strike the right balance between the bold and energetic qualities of graffiti art and the inspirational message the clothing line intended to convey. After presenting the initial concepts to the client, we collaborated closely to refine the design, incorporating their feedback and preferences. This iterative process allowed us to fine-tune the logo, ensuring it accurately reflected the brand’s identity and met the client’s expectations. Particular attention was paid to the logo’s versatility, making sure it would look great on a variety of products, from t-shirts to accessories and promotional materials.
Next, I created a series of thumbnails to explore possible concepts, including experimenting with typography and graphic elements in order to embody the youthful energy that the client was looking for. It actually became somewhat difficult to strike the right balance between the bold and energetic qualities of graffiti art and the inspirational message the clothing line intended to convey. After presenting the initial concepts to the client, we collaborated closely to refine the design, incorporating their feedback and preferences. This iterative process allowed us to fine-tune the logo, ensuring it accurately reflected the brand’s identity and met the client’s expectations. Particular attention was paid to the logo’s versatility, making sure it would look great on a variety of products, from t-shirts to accessories and promotional materials.
Create a vibrant graffiti-style logo & icon for an inspirational clothing line, blending edgy street art aesthetics with uplifting, empowering messages.
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