Case Study //
Branding for
Digital Muse Creative
Like the heroic subjects of fable and myth, the best art connects us across time and space.
Summary
Digital Muse Creative is reconnecting us to our shared historical, literary, and cultural heritage by applying timeless imagery in new and exciting ways. Specializes in branding, websites, product design, UX, ad creative, and much more.
Challenges
Establish brand identity for a design studio
Historical, literary, or cultural references
My Inspiration
Mythology as a Stylistic Reference
The intent for the design was to anthropomorphize creative inspiration through historical, artistic, and mythological references.
One of my first visual references for the project was actually the Aphrodite of Melos, also known as Venus de Milo.
Aphrodite is the Greek goddess associated with beauty, love, procreation, and passion — concepts very relevant to the process of turning ideas into visual creations.
"She spoke and loosened from her bosom the embroidered girdle of many colors into which all her allurements were fashioned. In it was love and in it desire and in it blandishing persuasion which steals the mind even of the wise."
Homer describes Aphrodite, 'The Iliad'
Behind the final design
Gods & Symbols
Digital Muse Creative brings historical and literary imagery into the 21st century. In bringing the final concept to fruition, I dove deeper into mythology and ancient symbology.
Verbena
Symbolizes creative inspiration
Selene, Greek goddess of the moon
Brings dreams, growth, renewal
Symbols: Crescent moon, cloak
Ancient Greek symbol
Common motif in art
Symbolizes strength, power
Early Concepts
Early Concepts
Among the first batch of concepts, the first that catch the client's eye was of a mysterious hooded/cloaked figure. Though intrigued, the client felt this version leaned too hard into "Digital" and not enough into "Muse" and "Creative."
The serif typeface inspired me a search for a slightly more decorative and period-specific font style.
Final Design
Digital Muse Creative
Light
Dark
Typography
A Contemporary Take on Art Nouveau
The exaggerated ligatures associated with Art Nouveau typography brought a lovely sense of movement to the logotype, making it almost ethereal in nature.
Concepts & Mockups
Brand Showcase
