For this project, I created a demo landing page targeting college students at the University of Connecticut (UCONN). The goal was to provide a valuable resource for students dealing with stress and the temptations of alcohol, drugs, and study drugs. The project was a blend of strategic content planning, user-centric design, and iterative development, reflecting the unique needs of this demographic.

To start, I outlined the essential content for the landing page, focusing on the client’s objectives to educate and promote relevant free resources for college students. We aimed to create a landing page that resonates with students who might feel overwhelmed by academic pressures and social influences.

Creating effective CTAs was a critical step. The CTAs needed to be clear and compelling, guiding students toward helpful resources and support. These included:

• Referral to a free mental health and substance abuse consultation
• Referral to a free online support group
• Referral to campus health resources

During wireframing, I created the foundation of the landing page to ensure a user-friendly layout that students could navigate with ease. Then over the next two weeks, I focused on building and refining the landing page. This process involved not only the technical aspects of web development but also integrating feedback from stakeholders. Adjustments included fine-tuning the copy’s tone to ensure approachability, enhancing visual elements to engage the audience, and optimizing the layout for the best user experience.