Leading into this project, the client’s dissatisfaction with the previous logo that he had been using had reached a breaking point: Using words like “disjointed,” “messy,” and “thrown together in like 3 minutes” to describe the original logo, the client needed a fresh, modern rebrand. It became an exciting challenge to create a design that would resonate in the mental health and substance abuse treatment industries. Beyond needing a design that better fits the brand, the client expressed a desire for a flexible design that could easily adapt to a variety of use cases.
During our initial consultation, the client shared their preference for a monogram logo or icon, citing the recognizable and memorable “AA” shorthand of Alcoholics Anonymous, as an example. This insight really informed the design direction and allowed me to focus on creating a logo that embodied the client’s values and goals while achieving the desired level of flexibility. I began the design process by exploring historical monogram logos and icons to better understand the traditions associated with this style of branding. After this refresher, I began experimenting with different shapes and typographical elements in order to produce a series of possible directions. Throughout this process, I carefully considered how each design could be adapted for various applications, ensuring that the final logo would offer the flexibility the client desired.
During our initial consultation, the client shared their preference for a monogram logo or icon, citing the recognizable and memorable “AA” shorthand of Alcoholics Anonymous, as an example. This insight really informed the design direction and allowed me to focus on creating a logo that embodied the client’s values and goals while achieving the desired level of flexibility. I began the design process by exploring historical monogram logos and icons to better understand the traditions associated with this style of branding. After this refresher, I began experimenting with different shapes and typographical elements in order to produce a series of possible directions. Throughout this process, I carefully considered how each design could be adapted for various applications, ensuring that the final logo would offer the flexibility the client desired.
Create a new monogram icon and accompanying logo to meet the client’s very specific needs. Prioritize a clean and professional design for a more flexible brand kit.
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