Designing business cards is a crucial step in establishing a strong brand identity and making a memorable first impression. Fortunately, I have a strong understanding of brand identity in addition to an eye for unique and impactful business card designs to convey your business’s personality. For this business card project, the client, Never Alone Recovery, needed a business card to, among other things, share with other professionals in the mental health industry. During the initial consultation, I gained a better understanding of the client’s business model, target audience, and values. This was a great chance for my client to explain how important it was for the business card to communicate empathy and expertise. Additionally, we identified color schemes, typography, design elements, and other visual motifs that convey these characteristics.
From a series of design concepts, my client was able to nail down a direction for the final business card design, ensuring that the final design would be a true reflection of Never Alone Recovery’s vision and brand identity. Over the period of about a week, we continued to iterate and refine to ensure an appropriate informational hierarchy. The final design represented the culmination of the partnership and incorporated the client’s logo and contact information, displayed in a very deliberate hierarchy. Attention to detail, including the choice of paper stock and finish, played a significant role in my ability to create a card that leaves a lasting impression.
From a series of design concepts, my client was able to nail down a direction for the final business card design, ensuring that the final design would be a true reflection of Never Alone Recovery’s vision and brand identity. Over the period of about a week, we continued to iterate and refine to ensure an appropriate informational hierarchy. The final design represented the culmination of the partnership and incorporated the client’s logo and contact information, displayed in a very deliberate hierarchy. Attention to detail, including the choice of paper stock and finish, played a significant role in my ability to create a card that leaves a lasting impression.
Design business cards for the client to share at conventions and other live events for those in the substance abuse treatment industry.
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