As the first step toward creating a unified first-party platform, PennyBois was looking to create a dashboard interface that would consolidate resources spread across numerous third-party tools while giving subscribers an easier way to engage with members-only content and features.
The dashboard needed a clean, intuitive design free of unnecessary clutter with streamlined navigation. Additionally, the visual style of the dashboard needed to be consistent with the brand’s existing aesthetic.
For me as lead designer, one of the biggest challenges would be designing a system that balanced educational content with live data.