Digital Muse Creative aims to reconnect us with historical, literary, and cultural motifs from across the ages, applying this timeless imagery in branding, websites, product design, UX, ad creative, and much more.

The intent behind the design was to essentially anthropomorphize creative inspiration through the confluence of historical, artistic, and mythological references.

For example, one of the first sources of inspiration was the Aphrodite of Melos, also known as Venus de Milo (below), the Greek goddess of beauty, love, procreation, and passion, who symbolizes the almost magical process through which ideas blossom into visual creations.

“She spoke and loosened from her bosom the embroidered girdle of many colors into which all her allurements were fashioned. In it was love and in it desire and in it blandishing persuasion which steals the mind even of the wise.”

Digital Muse Creative aims to transform historical and literary imagery for 21st-century audiences. In developing the final concept, the design delved deeper into mythology and ancient symbology, incorporating elements such as:

Verbena

Commonly symbolizes creative inspiration

Selene

Greek goddess of the moon, symbolizing dreams, growth, and renewal, represented by symbols like the crescent moon and cloak

Knowledge

Symbol commonly appears in Greek art as a symbol for knowledge

A contemporary take on Art Nouveau typography was chosen for its exaggerated ligatures, which brought a sense of movement and ethereality to the logotype. This style blended historical elegance with modern creativity, perfectly encapsulating the brand’s essence.

As a base, the font Asterina—made by Creative Fabrica—was chosen and thoughtfully modified to match the Nouveau aesthetic.

Final Design

The final design for Digital Muse Creative represents the fusion of historical culture and a contemporary approach to design. Drawing inspiration from mythology and ancient symbols, the brand feels timeless yet relevant, offering a cohesive identity that will stand out in a crowded market.

Closing Reflections

Through careful research and creative application, the brand tells a story that is both rich in heritage and forward-looking, connecting audiences to the timeless process of artistic inspiration.