PennyBois—an educational program helping individuals navigate the stock market, cryptocurrency, and other financial products—needed a centralized dashboard for members to access to livestreams, guides, exclusive resources, products, and billing details.
Lead Designer
Finance, fintech
4 Weeks
As the first step toward creating a unified first-party platform, PennyBois was looking to create a dashboard interface that would consolidate resources spread across numerous third-party tools while giving subscribers an easier way to engage with members-only content and features.
The dashboard needed a clean, intuitive design free of unnecessary clutter with streamlined navigation. Additionally, the visual style of the dashboard needed to be consistent with the brand’s existing aesthetic.
For me as lead designer, one of the biggest challenges would be designing a system that balanced educational content with live data.
I was very inspired by Robinhood’s sleek, minimalist interface. Keeping things simple allows the app to highlight essential metrics and content at users’ fingertips.
The main elements I hoped to implement were legibility and ensuring important dashboard elements (i.e. livestreams, billing, account management) are accessible.
Among other things, the Coinbase dashboard is notable for its strong data visualization and intuitive navigation. The easily recognizable icons and well-structured data were clear inspirations for how I laid out the PennyBois dashboard, especially the dynamic data/content.
Stripe’s account management system balances user information with transaction details in a flexible, modular layout. I used this technique for building out the Plan & Billing sections of the PennyBois dashboard, ensuring that users could quickly view their payment status, referral bonuses, and upcoming charges.
The master-detail UI pattern that Slack uses allows users to quickly switch between conversations, channels, teams, and even workspaces. For me, it made the most sense to implement a similar structure for the PennyBois dashboard so that navigating between livestreams, guides, and other content was far more intuitive
YouTube is known for its grid-based interface with strong data visualization and intuitive navigation. The use of recognizable icons and well-structured data were clear inspirations for how I laid out the PennyBois dashboard, particularly the stock charts and livestreams.
When designing the PennyBois dashboard, I analyzed several well-known tools and platforms, focusing particular on some of those commonly used by traders and SaaS platforms for account management.
While interviewing PennyBois members, I learned that many users were frustrated at how scattered everything felt. They wanted a way to more conveniently access everything included with a PennyBois membership.
