Dane O'Leary's professional headshot | Dane O'Leary Media
Résumé

Curriculum Vitae

Brand Design, Product/UX Design, Web Design, Creative Leadership
Building Experiences

Work History

From budding designer to seasoned creative leader, my career is a tapestry of diverse roles, each contributing to my growth and expertise. I’ve worn many hats, from brand strategist to UX designer, and every experience has enriched my skill set and perspective.

My journey is marked by a dedication to pushing boundaries and fostering innovation. Whether leading a creative team or executing meticulous design projects, I approach every challenge with a blend of strategic insight and artistic flair.

Here’s a look at the significant milestones and contributions that have shaped my professional path, showcasing the depth and breadth of my experience.

 
Creative Director
Alan & Company
Nov 2020 to Pres
• Provided strategic direction and leadership to drive the on-time delivery of high-quality media and integrated solutions across a portfolio of client brands.
• Oversaw extensive rebranding and website redesign projects for Tulua Health, which decreased bounce rate on the client’s website by 77%.
• Promoted to positions of increasing authority and responsibility due to exemplary performance and strong management abilities.
 
Associate Creative Director
Alan & Company
June 2019 to Nov 2020
• Built the creative department from scratch, growing a tiny team with no formal processes/pipelines into a scalable, high-performing, innovation-driven unit.
• Offered top-level support, coaching, and direction to a cross-functional creative team of 12 members while monitoring for maximized productivity and efficiency.
• Streamlined content and media production pipelines, optimizing project turnaround times and boosting ROI 15%.
 
Senior Brand Strategist
Alan & Company
Feb 2019 to June 2019
• Oversaw a comprehensive rebranding and redesign initiative, encompassing a new logo, website, graphics, and additional collateral materials that saw a 6x increase in social media engagement.
• Developed strategic brand and style guidelines to ensure consistency and scalability in media production.
 
Chief Creative Officer
Dane O’Leary Media
Nov 2011 to Pres
• Established and launched a freelance design business, offering graphic, brand, web, UX/product, and print design services for clients from diverse industries and backgrounds.
• Utilized cutting-edge software solutions to create compelling branded media and experiences for key clients.
 
UX Designer
Virtus Media Group
Jan 2021 to May 2022
• Leveraged UX design best practices, incorporating insight from product and user testing to refine digital products developed using React.js, Vue.js, and Nuxt.js frameworks.
• Assisted with product and user research, refining methodologies, and enhancing design-to-development handoffs.
• Designed compelling decks, proposals, and presentations for high-profile B2B clients, stakeholders, and partners.
Academics

Education

Shepherd University, Bachelor of Arts
Graphic Design
Behavioral Psychology
University of Mississippi, Master of Science
Archaeology
Evolutionary Biology
In My Toolkit
Software & Tools

A creative problem-solver armed with the right tools for the job. From industry standards to cutting-edge tech, I’m always adapting and evolving.

Design
Adobe Photoshop
Adobe Illustrator
Adobe XD
Adobe InDesign
Adobe After Effects
Procreate
Figma
Sketch
Canva
Affinity Designer
InVision
Marvel
Web Design
Webflow
Bricks Builder
Framer
Brizy Builder
Advanced Custom Fields
Elementor
Marketing
Google Analytics
Google Tag Manager
Google Search Console
Semrush
HubSpot
Ahrefs
Zoho CRM
Buffer
Coding Languages
HTML5
CSS3
Javascript
TypeScript
jQuery
Bootstrap
Generative AI
ChatGPT
Midjourney
Jasper
Gemini
Gigpixel
Runway
Content Management Systems
WordPress
Ghost
Medium
Squarespace
Drupal
Contentful
Frameworks
React.js
Gatsby
Vue.js
Nuxt.js
Redux
Versioning
Git
GitHub
Productivity
Microsoft Office 365
Google Workspace
Notion
Miro
Trello
Asana
Wrike
Slack
Microsoft Teams

Creative Director
Alan & Company
Nov 2020 to Pres
 

• Provided strategic direction and leadership to drive the on-time delivery of high-quality media and integrated solutions across a portfolio of client brands.
• Oversaw extensive rebranding and website redesign projects for Tulua Health, which decreased bounce rate on the client’s website by 77%.
• Promoted to positions of increasing authority and responsibility due to exemplary performance and strong management abilities.

Associate Creative Director
Alan & Company
June 2019 to Nov 2020

• Built the creative department from scratch, growing a tiny team with no formal processes/pipelines into a scalable, high-performing, innovation-driven unit.
• Offered top-level support, coaching, and direction to a cross-functional creative team of 12 members while monitoring for maximized productivity and efficiency.
• Streamlined content and media production pipelines, optimizing project turnaround times and boosting ROI 15%.

Senior Brand Strategist
Alan & Company
Feb 2019 to June 2019

• Oversaw a comprehensive rebranding and redesign initiative, encompassing a new logo, website, graphics, and additional collateral materials that saw a 6x increase in social media engagement.
• Developed strategic brand and style guidelines to ensure consistency and scalability in media production.

Chief Creative Officer
Dane O’Leary Media
Nov 2011 to Pres

• Established and launched a freelance design business, offering graphic, brand, web, UX/product, and print design services for clients from diverse industries and backgrounds.
• Utilized cutting-edge software solutions to create compelling branded media and experiences for key clients.

UX Designer
Virtus Media Group
Jan 2021 to May 2022

• Leveraged UX design best practices, incorporating insight from product and user testing to refine digital products developed using React.js, Vue.js, and Nuxt.js frameworks.
• Assisted with product and user research, refining methodologies, and enhancing design-to-development handoffs.
• Designed compelling decks, proposals, and presentations for high-profile B2B clients, stakeholders, and partners.
Testimonials
What Clients & Colleagues Say
"Dane drives the creative process with impactful solutions and unique strategies, and has a vision for details while hitting key deadlines and managing multiple projects at once."
Nick Phillips
LG Electronics
"He stays one step ahead and seems to know what is needed before the company even realizes it. You can feel how passionate he is about his work and he takes it seriously."
Jacki Peterson
Alan + Company
"Dane is creative, dependable, and easy to work with. In addition to coming up with his own ideas, he takes direction well and can run with any suggestions we send him.

Highly recommended!"
David Condos
NPR
"Dane and I have worked together on a number of projects and I have only good things to say about him. His research is thorough and he powers through many iterations of content with me—even when [stakeholder changes require] more time than I hired him for."
Andy Bowen
TheGritGroup
"Dane's professional attitude and strong communication skills make working with him a breeze and a pleasure. I would recommend Dane to any team looking for a motivated, intelligent creator."
Devon Rhodes
Fleet Readiness Center
"Dane was an excellent addition to our team with insightful pitches and intelligent ideas. Our company's success was contingent upon creators like Dane. I would highly recommend him to any team."
Anna McKenzie
Creative Demand, LLC
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