Over a three-week sprint, I led the design efforts for a social media campaign aimed at educating the public on how to administer Narcan if someone in your vicinity is suffering from an opioid overdose.

In addition to making graphical illustrations to instruct viewers on how to respond to an overdose with Narcan, I had to find a solution to the project’s dual-branding problem, seamlessly integrating Narcan’s magenta-and-black color scheme with the client’s navy-and-green identity while keeping things cohesive.

I worked with the client to divide the process of Narcan administration into a series of specific instructional steps, which needed to be communicated visually. This included research into existing resources to identify gaps. We found that many existing guides were unclear and lacked visual demonstrations of the steps.

The solution was bespoke graphical icons that could be used to create visual references. This would ensure that the process could be communicated at a glance during urgent situations.

One of the challenges I wasn’t expecting was Narcan’s established branding (notably its bright fuchsia color) would need to exist alongside the client’s brand identity. In other words, double-branded designs.

The campaign successfully provided a visually clear, easily accessible educational resource, increasing awareness of Narcan administration. It emphasized the importance of visual storytelling in life-saving public health communications and showcased the ability to balance dual-branding requirements effectively.

This project highlighted the value of integrating custom illustrations to enhance user comprehension, especially for instructional content in public safety. The experience strengthened my skills in creating visually driven, high-impact UX solutions within tight timelines.