Custom icons
Illustrations demonstrating the step-by-step process in administering Narcan.
Social + Promotional
Narcan Infographic & Social Media Campaign
Over a three-week sprint, I led the design efforts for a social media campaign aimed at educating the public on how to administer Narcan if someone in your vicinity is suffering from an opioid overdose.
In addition to making graphical illustrations to instruct viewers on how to respond to an overdose with Narcan, I had to find a solution to the project’s dual-branding problem, seamlessly integrating Narcan’s magenta-and-black color scheme with the client’s navy-and-green identity while keeping things cohesive.
Project
Visual Design Package for a Nationwide Social Media Campaign Advocating for Public Safety
Designed all visual elements for an educational social media campaign, including but not limited to original icons and an instructional infographic.Details
Role
Lead Designer
Industry
Mental Health
Timeline
3 Weeks
Toolkit
Preproduction
Research + Discovery
I worked with the client to divide the process of Narcan administration into a series of specific instructional steps, which needed to be communicated visually. This included research into existing resources to identify gaps. We found that many existing guides were unclear and lacked visual demonstrations of the steps.
The solution was bespoke graphical icons that could be used to create visual references. This would ensure that the process could be communicated at a glance during urgent situations.
One of the challenges I wasn’t expecting was Narcan’s established branding (notably its bright fuchsia color) would need to exist alongside the client’s brand identity. In other words, double-branded designs.
Production
Design Process
After consulting with the client, we agreed on a visual style that featured bold, simplified graphics to clearly depict each step in administering Narcan.
Results + Outcomes
Project Takeaways
The campaign provided a visually clear, easily accessible educational resource to educate on how to administer Narcan. Based on the data, this was immensely successful, emphasizing the importance of visual storytelling in life-saving public health communications and highlighting the potential for dual-branded social media campaigns.
Before the campaign, the client’s social media accounts—in particular, Facebook and Instagram—had stagnated to follower growth of just 0.43% weekly. Following the launch of the campaign, and with a modest social media advertising budget of approximately $1750, the campaign delivered a jump in follower growth, ranging from 1.8 to 2.38% weekly through the campaign’s 6-week duration.
This showed a clear audience interest in practical, actionable information—in this case, with the info related to harm reduction, risk management.
