Branded Content Marketing Ebook
Since its creation in 2018, Alan + Company has created powerful marketing campaigns for major players in behavioral health, finance, and substance abuse care. The purpose of this project was to create a resource with valuable, practical information for a lead magnet.
A Lead-Generation Incentive Covering Content Marketing for Brands
Designed a 10-page ebook containing information related to marketing branded content; cross-functional project in partnership with the writing and editing team.Dane O'Leary, Lead Designer
Jackie Rosu, Editor
Nik Stoltz, Writer
Marketing
1 week
Project Goals
The primary goal was to create a visually engaging and informative ebook that effectively communicates the key concepts of branded content marketing. We wanted the design to be:
Goal 1: Clean, Modern Design
Conveying a professional, contemporary aesthetic.
Goal 2: Visually Engaging
Incorporating compelling graphics and layouts to enhance reader engagement.
Goal 3: Easy to Navigate
Ensuring a seamless reading experience with clear organization and intuitive navigation.
Development & Design
1. Concept Development
Collaborated with the writer and editor to define the ebook’s structure and key messaging.
2. Layout & Typography
Developed a grid system and selected fonts that complemented the content and visual style.
3. Graphic Elements
Designed custom illustrations and graphics to visually represent key concepts and data.
4. Finalization
Reviewed and refined the design based on feedback from the team.
Outcomes & Takeaways
The final ebook design successfully achieved the project goals. It presents the content in an engaging, informative way, which makes it an effective tool for educating readers on branded content marketing.
- We focused on presenting clear and concise information with visual elements implemented for interest and to enhance understanding.
- The 1-week timeline required efficient collaboration and streamlined workflows to meet the deadline.