About

Dane O’Leary is a Creative/Design Director and UX/UI Specialist with over 15 years of experience in branding, product design, and crafting user-centered digital experiences.
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Dane O'Leary's professional headshot | Dane O'Leary Media
Origin Story

Initially exploring a career in archaeology after grad school, Dane found himself drawn to design, where his love for creativity and analytical thinking could come together. His background in the sciences gives him a unique, systems-focused approach to design, allowing him to blend creativity with data-driven decision-making.

Dane’s design philosophy revolves around human-centered design within an agile framework. He emphasizes deeply understanding user needs, and then iterating on solutions that are both functional and enjoyable. By viewing design as a system of interconnected elements, he ensures every decision positively impacts the overall user experience. His approach simplifies complex processes, creating intuitive designs that meet user and business goals seamlessly.

A key project in his portfolio is the Never Alone Recovery appInfo Icon where Dane led the creation of features like the Clean Meter, enabling users to track their recovery progress. His work on this project highlights his ability to merge empathetic design with measurable outcomes, delivering tools that empower users in meaningful ways.

Storytelling plays a crucial role in Dane’s design process. By crafting narratives that connect emotionally with users, he enhances brand recognition and engagement. He uses emerging tools like generative AI to streamline workflows and create even more powerful user experiences, ensuring brands remain at the forefront of innovation.

As a leader, Dane believes in fostering collaboration and open communication within cross-functional teams. He motivates high-performing teams by providing clear vision, encouraging creative risk-taking, and celebrating achievements. His leadership style emphasizes mentorship and continuous learning, creating an environment where creativity thrives.

Dane is passionate about using the latest collaborative design tools like Figma and incorporating design systems to boost efficiency and consistency across his design projectsRight Arrow Icon . His commitment to innovation, combined with his user-first approach, continues to drive successful outcomes in his work.

Outside of design, Dane studies physics and cosmology for fun, enjoys tracking the box office, and remains a staunch advocate for continued education and mental health. His work has been recognized by industry organizations like AIGA and the Association of Illustrators.

Clifton Strengths

Developed by Gallup, the CliftonStrengths assessment identifies a person’s unique strengths from 34 talent ‘themes’ divided between four categories, or “domains”: Executing, Influencing, Relationship Building, and Strategic Thinking.

Learner
Strategic Thinking


People exceptionally talented in the Learner theme have a great desire to learn and want to continuously improve. The process of learning, rather than the outcome, excites them.

Analytical
Strategic Thinking


People exceptionally talented in the Analytical theme search for reasons and causes. They have the ability to think about all of the factors that might affect a situation.

Intellection
Strategic Thinking


People exceptionally talented in the Intellection theme are characterized by their intellectual activity. They are introspective and appreciate intellectual discussions.

Maximizer
Influencing


People exceptionally talented in the Maximizer theme focus on strengths as a way to stimulate personal and group excellence. They seek to transform something strong into something superb.

Enneagram Personality Test

Within the Enneagram framework, nine distinct personality types offer a unique lens through which individuals perceive the world and act upon their motivations.

Type 1
"The Perfectionist"

Idealistic and conscientious, and rooted in a strong sense of right and wrong, Type One prioritizes doing things “right” with discipline and determination, forfeiting instant gratification in favor of greater gains down the road. They excel at optimization and streamlining, but they may have difficulty with relaxation and accepting imperfections.

Strengths

Organized, efficient, hardworking, encourages the growth of others, values fairness, morally driven, independent

Myers-Briggs Type Indicator (MBTI)

The Myers-Briggs Type Indicator (MBTI) classifies every individual according to four dichotomies:

  • Extraversion versus introversion
  • Sensing versus intuition
  • Thinking versus feeling
  • Judging versus perceiving
INTJ-A
"The Architect"

According to data, INTJs are “one of the rarest — and one of the most capable — personality types,” characterized as applying both creativity and rationality to everything they do.

Architects pride themselves on their curiosity and intellectual individuality. They’ve also got a knack for knowing when someone is being disingenuous.

However, Architects are prone to getting impatient with those who need (or prefer to take) more time.

Gemini... in the Workplace?

The dual-natured Gemini is versatile and adaptable, inherently curious with a thirst for learning. Likely to pick up on connections that others miss, Gemini brings innovative, outside-the-box thinking into the workplace.

Sociable in nature, Gemini builds rapport easily, which makes them great collaborators as well as highly effective at industry events.

Gemini injects creativity into every project, staying flexible without losing focus. This makes Gemini ideal for roles that require multi-tasking, negotiation, and managing simultaneous projects.

Testimonials
What Clients & Colleagues Say
"Dane drives the creative process with impactful solutions and unique strategies, and has a vision for details while hitting key deadlines and managing multiple projects at once."
Nick Phillips
LG Electronics
"He stays one step ahead and seems to know what is needed before the company even realizes it. You can feel how passionate he is about his work and he takes it seriously."
Jacki Peterson
Alan + Company
"Dane is creative, dependable, and easy to work with. In addition to coming up with his own ideas, he takes direction well and can run with any suggestions we send him.

Highly recommended!"
David Condos
NPR
"Dane and I have worked together on a number of projects and I have only good things to say about him. His research is thorough and he powers through many iterations of content with me—even when [stakeholder changes require] more time than I hired him for."
Andy Bowen
TheGritGroup
"Dane's professional attitude and strong communication skills make working with him a breeze and a pleasure. I would recommend Dane to any team looking for a motivated, intelligent creator."
Devon Rhodes
Fleet Readiness Center
"Dane was an excellent addition to our team with insightful pitches and intelligent ideas. Our company's success was contingent upon creators like Dane. I would highly recommend him to any team."
Anna McKenzie
Creative Demand, LLC