freelancer n. /ˈfrēˌlansər/
Someone who works on a contract basis for a variety of companies, as opposed to working as an employee for a single company. Freelancers are often considered to be self-employed, and have the freedom to pick and choose their projects and companies they would like to be associated with.
The Business Dictionary
When we need a project or task completed that we can’t do ourselves, we typically will look for someone to hire. And naturally, we want to hire a professional who completes projects like this for a living, someone with expertise who can be trusted to deliver results.
These days, we’re hearing the term “freelancer” quite liberally. Watch a few YouTube videos, do a couple Google searches, and you can call yourself an expert, right? As a result, some may think that freelancers are less knowledgeable, experienced, or talented than those employed by agencies. Or they think freelancers become writers, editors, and developers on a whim, without any education, training, or background. This couldn’t be further from the truth.
There are many reasons why someone might choose to freelance instead of being someone’s employee. For one thing, being a freelancer means a person can create their own schedule, which is particularly beneficial since most freelancers get their start while working a day job. And since we’re able to work directly with our clients instead of through a middleman, freelancers can better meet each client’s needs and produce content of a much higher quality.
Additionally, freelancing affords a lot of freedom, letting people choose how they do their jobs, choose their clients and whether there are any supplementary services they want to offer, and so on. In effect, freelancers are professionals who answer only to themselves. Freelancers could work for agencies, but we simply prefer not to.
But the world of freelancing isn’t just beneficial for the freelancers. It opens a whole universe of possibilities and opportunities for you, too.
Hiring a freelancer is a better choice than going through an agency in just about any situation that there is. As any business owner or entrepreneur can attest, establishing a new business is an incredibly involved process that, like a clock, has many different parts, and every last cog and spring must be in place for the watch to function. Most would prefer to invest their own “sweat equity” instead of relying on (and paying) others, but there are only so many things you can do yourself. While rewarding, it’s not easy to be a business owner, let alone to actually get the business started. There’s a lot of trial and error, even with things that are very important. And have you ever felt that persistent, nagging worry that there’s something you’ve forgotten or missed? Are there things you’ve done that you feel could possibly be done more effectively by a professional?
While I wear many hats—graphic designer, web developer and designer, blogger, journalist, scientist—I am, first and foremost, a freelance writer. As a freelance writer, my specialty is crafting custom content that will establish you as an industry leader while making your business and its services visible to an ever-growing audience. I write marketing content, sales copy, white papers and press releases, product descriptions, blog posts, newsletters, technical and analytic articles, how-to guides and tutorials, and many other types of content, and each writing project is tailored to the specific (and diverse) needs of my clients.
Why should you hire a freelance writer?
You’re probably thinking, “This sounds good, but what can I get from a freelancer writer than I couldn’t get from an agency?” Well, I’m glad you asked. The following are 7 reasons why you should hire me as your freelance writer.
Freelance writers have diverse knowledge and experience
When you hire a freelancer, you get the benefit of our diverse knowledge and experience. Freelancers don’t write for agencies, so we’re not limited to writing for the same businesses over and over again. And each time we write for a client, we learn something new that we add to a growing knowledge base. This helps us to write rich, dynamic content that not only communicates effectively but is also memorable and enjoyable for your website’s visitors to read.
Hiring a freelancer gives you a direct line of communication and faster turnaround
Even when a freelancer has many clients, you’ll still get a much faster turnaround than you would through an agency, which suffers from the unnecessarily complicated chain of command that makes everything take longer. With a freelancer, there’s no need to worry about things getting lost in translation. When you tell a freelancer what you need and when you need it, you can rest assured that you’ll get your content in a timely manner. And with the direct line of communication, you can contact your freelancer anytime in case you remember some detail you forget to mention initially.
You get more bang for your buck with a freelancer
There’s much more value in hiring a freelancer writer than going through an agency. Even if the same job costs the same through an agency and from a freelance writer, a writer from an agency usually does as little as possible, as quickly as they can as long as they meet your requirements; by comparison, a freelancer writer—who works with you directly and hopes to build a lasting relationship with you—wants to do more than just the bare minimum. As freelancers, we want to exceed your expectations.
Most agencies use freelance writers or content mills
Think about how an agency makes its money. An agency wants to charge top dollar while paying writers as little as possible. Believe it or not, this often means hiring freelancers instead of actually staffing more writers, and these freelancers will get between 20 and 50 percent of what you pay for your content. Most agencies even use content mills to have your content written. If you’re not familiar with content mills, they’re websites where people go when they decide on a whim that they’d like to be writers. Agencies like them because they can get content written for pennies on the dollar (literally), pocketing the rest of your money and leaving you stuck with disjointed, robotic gibberish. And when you’re not happy with it, you may end up paying to have it written all over again.
Instead of paying more and getting less, you could hire a freelance writer. There’s no middleman, no content mills, no mediocre content. You’ll know exactly who’s writing for you because you’re working with your freelancer directly.
You’ll have someone dependable to rely on for your future needs
When you hire someone, it’s because you need their skills or expertise as a continuous, on-demand resource. If you’re not likely to need someone’s skills every day, keeping them on staff isn’t very cost-effective. However, hiring a freelancer is a great solution. Even if you need just one small project completed today, you’ll be able to directly contact your freelancer anytime a new project comes up, which is reassuring for those unexpected, spur-of-the-moment situations that sometimes crop up.
At an agency, an agent forwards your request to a writer who, at best, might make your project next on their to-do list. But a freelancer will likely to drop whatever it is we might be doing to get your project completed as soon as possible, even if it means working on weekends or late at night. We do this because we care about you, your needs, and our relationship.
Freelance writers usually offer much more than writing services
Just about any freelance writer is going to have other skills besides those related to writing, and these additional skills might be very useful to you now or at some point in the future. As freelancers, writing high-quality content is our livelihood, but many of us want to be an important resource for you in more ways than for just content. Typically, a freelancer will have worked other, more traditional jobs before breaking into the freelancing world. Many of us have college degrees as well, so, between previous job experience and education, we can offer other services that might enhance our ability to meet your needs.
For instance, I’m a freelance writer, but also a graphic designer, web developer, marketing strategist, and a bit of a scientist. So whether you just need amazing content, or content and an infographic, or content and a custom web page, I can be your one-stop-shop for a variety of needs. Not only would you get some kind of “bulk discount” for multiple services—much more cost-effective than hiring both a writer and a web designer—but the experience will be more personable and fruitful than working with an agency.
There’s so much to gain by hiring a freelance writer
This one is less about why you should hire a freelance writer, specifically, and more about the benefits of hiring a talented writer, period. Many people consider hiring a writer but talk themselves out of it. Why pay someone to do something I could probably do myself? Sure, you might be an effective communicator who’s able to convey information clearly, but quality content writing and marketing is more than putting words to paper, so to speak.
When you hire a freelance writer, you’re not paying them to simply write a few paragraphs. There’s a lot of time, effort, and thought that goes into writing content that’s specifically designed to enhance your web presence. It involves things like conducting keyword research, finding similar content to assess what competitors are doing right and wrong, determining if there are any gaps in the information that presently exists, structuring content in very deliberate ways, and making sure that the content’s various parts have been edited, formatted, and polished. And that doesn’t even take into account the writing itself, such as making sure it’s readable, sounds authoritative instead of robotic, and cites credible sources if and where necessary. There are a lot of things to keep at the front of your mind as you’re writing most types of content, and by hiring a writer you’re ensuring that each of these crucial boxes gets checked off the list.
Freelance writers make lasting connections, not transactions
When you go through an agency for your content needs, you’ll usually never speak to the writer or even know who they were. To the agency, you are a transaction. Your business is important to the extent that it affects the business’s bottom line. However, freelance writers’ success is measured, at least in part, by the relationships built with our clients. It’s as important to us that we establish personable, professional connections with one-time clients as it is with clients with whom we’ve worked for years. You’ll never be a mere transaction or a number on a spreadsheet to a freelance writer.
Any business owner knows how difficult starting and running a business can be, especially when you’re venturing into the entrepreneurial world for the first time. It may seem straightforward on paper, but in practice, it quickly becomes a puzzle with many separate parts you must bring together. While there’s a lot you can do yourself, there are often certain things that you can’t or shouldn’t do yourself if you want your business to have real staying power.
As a business owner or entrepreneur, your web content—the content displayed on your website that recounts the history of your business, information about your products or services, your accomplishments and achievements, and so on— is often the first point of contact that a potential customer or client has with your business. If what the prospect reads doesn’t draw them in or touch them in some way, the person will likely go elsewhere. By investing in quality content, you’re essentially investing in the success of your business. By investing in quality content, you’re also establishing a lasting connection with a freelancer who’s likely to be valuable in many other ways in the future.
As a freelance writer, I’m passionate about translating client needs into compelling, informative, memorable copy that drives web traffic, converts leads into customers, and helps business owners, entrepreneurs, or other professionals establish themselves as leaders in their respective industries.
I would love to work with you. To learn more about some of the writing services I offer, head to my Services page where you’ll also find a contact form so you can contact me for information or quotes, with your questions or comments, or for anything else. Additionally, check out my About page if you’d like to learn more about me personally.