Designed a compelling brochure for Never Alone Recovery, showcasing services & values, with a QR code for easy access to their website. Collaboration ensured success.
Designing a brochure for Never Alone Recovery, an organization that provides free drug rehab placement services, was an opportunity to create an informative and engaging piece of marketing collateral that would effectively communicate the organization’s mission and services. More specifically, the client’s goal was to have a visually appealing and easy-to-understand brochure that would inspire trust and provide a sense of hope to individuals and families affected by drug addiction.
During the initial consultation, the client expressed their desire to include a QR code on the brochure. This innovative feature would allow potential clients and their families to quickly access the Never Alone Recovery website and learn more about the organization’s services. By incorporating a QR code, we aimed to simplify the process of obtaining crucial information, making it easier for individuals in need to access support and resources. With the client’s goals and requirements in mind, I began by developing a layout and design concept that would effectively showcase the organization’s services and values. The color palette and typography were carefully chosen to convey a sense of warmth and reassurance while maintaining a professional and trustworthy appearance. The use of imagery, including photos and testimonials from individuals who have benefited from the organization’s services, further enhanced the brochure’s emotional appeal and credibility.
During the initial consultation, the client expressed their desire to include a QR code on the brochure. This innovative feature would allow potential clients and their families to quickly access the Never Alone Recovery website and learn more about the organization’s services. By incorporating a QR code, we aimed to simplify the process of obtaining crucial information, making it easier for individuals in need to access support and resources. With the client’s goals and requirements in mind, I began by developing a layout and design concept that would effectively showcase the organization’s services and values. The color palette and typography were carefully chosen to convey a sense of warmth and reassurance while maintaining a professional and trustworthy appearance. The use of imagery, including photos and testimonials from individuals who have benefited from the organization’s services, further enhanced the brochure’s emotional appeal and credibility.
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