[su_quote]Today I have for you, dear reader, a treat: This is a feature written by Tim Stoddart, CEO of Stodzy, Inc. It’s been about a year and a half since I started writing for Tim and his marketing company, and at this point I’d like to think he’s as much a friend as a colleague. As well, Tim has really great, practical strategies that virtually anyone can use to broaden their web presence. Whether you’re a captain of industry or a self-employed freelancer, take Tim’s tips as marketing gospel as he’s built his very career upon these practices.[/su_quote]
Hi everyone! My name is Tim Stoddart. I am CEO of Stodzy Inc. We are an internet marketing company located in Boca Raton Florida. I have known Dane for some time and I am honored and privileged to featured on his site.
Dane and I share a common bond. Both he and I are writers. For years, creating written content was the best way for people like to us build our audience, to create content that ranks in search engines and to have content available for social media. This method was effective and to a great extent it still is. But as we know, all good things must come to an end.
Video is taking over. Content is no longer a game for writers. Today good content can consist of graphic design, audio content such as podcasts, the written word and of course video. Many writers have been reluctant to transition to video because it requires a completely different mindset.
Well I am here to smash that predisposed thinking. Here is why you need to start creating video.
The Mobile Device is Replacing the Computer
We have all known it was coming, but the truth is that most of us are still trying to catch up. The emergence of the smart phone changed the way society interacts so quickly and so drastically that most of us are still overwhelmed by this brave new world.
Americans check their cell phones 8 billion times a day collectively. That is an incredible statistic. To be an effective marketer you need to follow the market and right now, the market is demanding us to be on the mobile device.
Video is the best form of content for the mobile device. Most people are watching videos on their subway ride to work, on their lunch break and even while they are crossing the street. Watching videos while walking has become a real talent, one that I don’t recommend learning.
YouTube, Facebook, Instagram, Snapchat and LinkedIn own the vast majority of mobile attention graph. What do all of these platforms have in common? They all feature video. This brings me to my next point.
Social Media Is Becoming The Central Point For All Information
There was a time not long ago when people would buy newspapers, listen to the radio, watch television and even buy magazines. It’s hard to imagine those days existed in my lifetime.
Now you can get all of this content on your cell phone. Facebook and Google give us our up to date news, Spotify and iTunes have replaced the radio, YouTube and mobile video streaming are replacing the television and print magazines are slowly becoming irrelevant.
On all of the mobile platforms, video appears to be the preferred method of content absorption. Let me do a quick experiment… please hold.
*insert Jeopardy music here*
I just quickly glanced my Facebook wall. 8 out of the first 10 posts I scanned are video. One of the posts was an ad. So our admittedly small data set tells us that 80% of all Facebook posts are video. From this I draw two conclusions.
One, people are creating more video than ever before. The amount of video content being created on a daily basis is staggering and that alone should be motivation enough for you to get your butt in front of the camera.
Second, this tells us that in all likelihood, Facebook has been tweaking their algorithm to favor video content. The people have spoken. If more and more people are stopping to watch videos, it’s only expected that Facebook is going to give people more of what they want to see.
The market has chosen! Plain and simple.
It is easy for us writers to be romantic about how things once were. Unfortunately, the world keeps turning and the market doesn’t care how we feel about it. We can either stick to our guns and continue writing until eventually we are defeated, or we can adjust and begin to make video content before it is too late.
In Reality, There Is Still Plenty of Room for You!
Video is difficult. That’s not to say that writing is easy, but video requires a few extra steps. For instance, good video requires…
- a camera
- editing software
- good audio equipment
- a talent who is not awkward in front of the camera
For this reason, a vast majority of the brands and bloggers still have not made the transition to video. Yes, people are creating more video content than ever before but there is still plenty of room.
If you dedicate yourself to creating the best video content possible, I assure you will get the edge against your competitors. If you do not consider yourself to have real competitors, the fact still remains that your loyal audience will want to see video from you in the near future.
That’s just the way it is.
Get Started Now
My advice is to not let your fears dictate your actions. Rest assured that the people who are experts at video were once amateurs as well.
Don’t try too hard to make your video content perfect.
Remember when you first started writing? Remember how it felt awkward and you were second guessing your words and your confidence was low? Now look at you! You’re a great writer. All it took was a little practice and the courage to try.
The same is true for video. Just get started. Pull out your cell phone and start experimenting with recording some content. You will get better, slowly you will become more comfortable in front of the camera and you will be so happy you faced your fears!
A year from now, you will wish you started today.